Meet the Team

Roy Smythe, MD – CEO of HX360

Roy Smythe, MD has been appointed CEO of HX360. Dr. Smythe has most recently been the first Chief Medical Officer of AVIA. Prior to joining AVIA, Dr. Smythe served as the Senior Vice President for Institute Development and Medical Director of Innovation for the Scott & White Healthcare system. He was also tenured Professor of Surgery, Medicine, and Molecular Medicine, and the Glen and Rita K. Roney Endowed Chair for the Texas A&M Health Science Center.

Dr. Smythe is an expert in the areas of healthcare innovation and integrated healthcare delivery strategy. Throughout his career, Dr. Smythe has focused on exploring innovation -- as an internationally-recognized specialty surgeon, a leading molecular therapeutics laboratory investigator, a medical school and health system department chair, and health system executive. His time as a health system leader was focused on a number of clinical, academic and administrative areas, including governance, strategic planning and innovation.

He has published more than 300 manuscripts, articles and essays in both the academic and lay press in subject areas ranging from biomedical investigation and clinical delivery process, to the more human aspects of medical care. He is currently a featured contributor for Forbes.

Dr. Smythe is a passionate evangelist for the need to change the way that healthcare is delivered in our lifetimes, and the ability to do so using strategies and technologies that are currently available. 

Richard Scarfo

Richard Scarfo joined HIMSS in 2012 to manage the events portfolio of the Media division and serves as Director of the mHealth Summit – an event he created in 2008. Currently, Scarfo serves as the Vice President of the Personal Connected Health Alliance, a collaborative effort of Continua, mHealth Summit and HIMSS. In this role, he develops strategic direction for mobile and personal health activities globally and continues to manage and build the mHealth Summit, with activities on four continents all connected to the host event in the United States which is now the largest mobile health event in the world. Rich brings 25 years of experience from his previous roles at CEA’s Consumer Electronics Show, the Electronic Entertainment Expo (E3) and the Foundation for the National Institutes of Health. 

Yolanda Hernandez

Yolanda Hernandez is a global business executive and change agent with demonstrated accomplishments as a strategic partner on the executive leadership team of large manufacturing, distribution, service-oriented corporations and not-for profit institutions.

Prior to HIMSS, Yolanda was Senior Executive at fortune 500 corporations with significant involvement in strategic planning, international marketing and management, brand strategy, marketing effectiveness, customer experience and process re-engineering including Emerson, Grainger, Pitney Bowes and Allstate.

In her current role, Yolanda is responsible for global brand, audience stewardship and business unit integrated marketing effectiveness.

Yolanda holds an MBA from Lake Forest Graduate School of Management and BS from DePaul University.