You Are Now Free to Move About the Clinic

Roy Smythe


In his most recent post for, HX360 CEO Roy Smythe compares the typical medical encounter with navigating air travel. 

Airport gates are virtually identical to clinic and hospital waiting rooms – with chairs created by a famous French designer (the Marquis de Sade) and situated to maximize capacity and minimize privacy. The gate desk mirrors the clinic desk in appearance and function – a person gives you a number and asks you to “sit and wait,” and then informs you that “the flight/doctor is running late,” or “sorry, I can’t change your reservation/appointment.” This person controls your access to the “expert behind the door” – the pilot or the doctor.

Learn what simple mind-set change could revolutionize both industries:


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